A few years ago, I (Joe Cannon) flipped my marketing class. It went well and I began to research active learning and the flipped classroom to learn how to do it better. After doing all that research, I wanted to share my learning and my experience. So I wrote Flip Your Marketing Class. I am making the book available as a free eBook for anyone interested. To give you a better idea of what the book is about, I briefly describe the chapters below. To get your free PDF copy of the book, email Joe Cannon please put “Flip Your Marketing Class” in the subject line.
- Chapter 1: What is this book about? This chapter sets the stage, so an interested reader can determine what value the book might offer them, and how it is organized in case they want to focus on select topics.
- Chapter 2: What is active learning? This chapter provides definitions and explanations of learning, active learning, and passive learning.
- Chapter 3: What is a flipped classroom? This chapter introduces the flipped classroom. It discusses the costs and benefits of flipping your classroom.
- Chapter 4: What educational theories and concepts inform the design of a flipped classroom? This chapter provides a selective review of the academic literature on teaching, learning, active learning, and the flipped classroom. It specifically looks at a few relevant theories including Bloom’s Taxonomy, constructivism, and scaffolding. It also looks at the empirical evidence supporting active learning more generally and the flipped classroom model.
- Chapter 5: How did you flip your classroom? In this chapter, I share my experiences flipping the classroom. I discuss planning for the class and how I implemented the model. I include a variety of tips and tricks that I found helpful. I also offer other options that I considered but did not end up using.
- Appendices: Here, I provide sample syllabi, in-class activities, teaching notes, and sample PowerPoint slides, and more.
Smartphones have been one of the most disruptive innovations of the past decade. They’re so ubiquitous it’s not surprising to see them in the hands of a 4 year old, a centenarian, or anyone in between. Their success has been a boon to manufacturers like Apple and Samsung. In Apple’s case, iPhone sales now represent approximately 70% of all company sales. The challenge that can come from that success is continued sales once the market reaches maturity and has been fully saturated.
Amazon is a retail juggernaut. Last year the company was responsible for 5% of total US retail sales (online and offline). Their growth and expansion seems unstoppable at the same time that we see other iconic retailers (Sears, JC Penney, Radio Shack, Payless Shoes, etc.) struggling to stay alive. Given the convenience and potential for cost savings it’s easy to say that the future of retail is online and brick-and-mortar establishments are a thing of the past but this FastCompany article,”
Brands partner with other brands all the time for various reasons. One motivator is to help improve your brand preference. By associating with another brand that your customers view positively, you hope customers will, over time, associate the two brands together and thereby provide a halo benefit. One example would be the NFL’s partnership with the Susan G Komen foundation. Another motivator for partnership can be customer acquisition. An example here would be AARP’s partnership with Consumer Cellular. This partnership provides AARP with a selling point to prospective customers (join and gain access to these discounts) and it provides Consumer Cellular with a customer acquisition channel.