3D Printed House for Under $10,000

by Leave a Comment

I love disruptive innovation.  Disruptive innovation challenges existing companies to adapt, evolve, and improve while creating opportunities for new companies to grow and thrive.  Disruptive innovation can often provide significant benefits for consumers as well creating a great win-win.  3D printing has been in existence for several years but it continues to mature and businesses are starting to find ways to directly sell products created by these printers.

A recent example is detailed in this SingularityHub article, “This 3D Printed House Goes Up in a Day for Under $10,000”.  A startup company, ICON, partnered with a housing nonprofit, New Story, and together designed and developed a 650 square foot house that can be constructed in under 24 hours for less than $10,000.  Their goal is to build these homes in developing countries for $4,000.  Advancements like this can provide affordable housing to millions who live in much more primitive structures.  While this may seem like a niche market, the technology can be leveraged for other purposes.  Will this someday threaten traditional construction processes?  At what point do legacy companies need to develop strategies that incorporate the potential threat posed by disruptive innovations?

Regulation and It’s Role in Marketing

by Leave a Comment

In Chapter 3 of Essentials of Marketing we discuss the role the greater market environment has on marketing decisions.  Legal changes along with cultural and social movements can have a profound effect on marketing.  One example would be Germany’s recent decision to ban high-polluting diesel cars starting with some models next year and others in 2019, as detailed in this article.  The move is similar to a broader ban passed by France last year (read more in this NY Times article).  In this case, France will ban all gas and diesel cars by 2040.

Regulations like these have significant impact to automobile manufacturers and can significantly impact their product roadmaps.  That won’t be a surprise to most students but what they might not think about is the opportunities that can be created as well.  In this particular case, public transit companies have an opportunity to look at service expansion and companies working on low-emission vehicle technology have an opportunity for significant growth.  For the automobile manufacturers, this can create opportunity as well.  Those that saw the trend coming have an opportunity to get to market faster and capture market share.  Companies can also redirect their promotional strategies to highlight compliance with the new regulations.

The Invention of the Price Tag

by Leave a Comment

The video linked here is a short 3 minute video sourced from NPR’s Planet Money.  It provides a brief, entertaining perspective on the history of the price tag.  Students may be surprised to know that haggling was standard practice in this country for many years.  The video does a good job of discussing not only the change itself but also various factors that led to the change – ethical considerations and issues with scale.

 

 

Flip Your Marketing Class!

by Leave a Comment

A few years ago, I (Joe Cannon) flipped my marketing class. It went well and I began to research active learning and the flipped classroom to learn how to do it better. After doing all that research, I wanted to share my learning and my experience. So I wrote Flip Your Marketing Class. I am making the book available as a free eBook for anyone interested. To give you a better idea of what the book is about, I briefly describe the chapters below. To get your free PDF copy of the book, email Joe Cannon please put “Flip Your Marketing Class” in the subject line.

  • Chapter 1: What is this book about? This chapter sets the stage, so an interested reader can determine what value the book might offer them, and how it is organized in case they want to focus on select topics.
  • Chapter 2: What is active learning? This chapter provides definitions and explanations of learning, active learning, and passive learning.
  • Chapter 3: What is a flipped classroom? This chapter introduces the flipped classroom. It discusses the costs and benefits of flipping your classroom.
  • Chapter 4: What educational theories and concepts inform the design of a flipped classroom? This chapter provides a selective review of the academic literature on teaching, learning, active learning, and the flipped classroom. It specifically looks at a few relevant theories including Bloom’s Taxonomy, constructivism, and scaffolding. It also looks at the empirical evidence supporting active learning more generally and the flipped classroom model.
  • Chapter 5: How did you flip your classroom? In this chapter, I share my experiences flipping the classroom. I discuss planning for the class and how I implemented the model. I include a variety of tips and tricks that I found helpful. I also offer other options that I considered but did not end up using.
  • Appendices: Here, I provide sample syllabi, in-class activities, teaching notes, and sample PowerPoint slides, and more.

 

Essentials of Marketing 16e is now published and ready for your review…

by Leave a Comment

We are excited to announce the publication of the 16th edition of Essentials of Marketing. The new edition features extended coverage of marketing analytics, more active learning supplements, and of course many updates for currency. If you want more information, click through to the book’s information page, check out our emag, contact your McGraw-Hill sales rep or drop Joe Cannon an email.