Exploring the Use of AI in Marketing with Perplexity
Perplexity AI defines itself as “a conversational search engine that answers queries using natural language predictive text, utilizing sources from the web.” You can read a bit more here….
Product
AI in Marketing Education: Navigating the New Landscape
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…
Spot the Brands
You may recall the Where’s Waldo book series. Waldo was hidden in a drawing and you had to find him. This little activity, “Spot the…
- #M4BW | Advertising | Artificial Intelligence | B2B | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 06 | Chapter 07 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Chapter 19 | Consumer behavior | New-product development | Positioning | Price | Product | Promotion | Publicity | Social media | Social responsibility | Sustainability
Time’s Best Inventions of 2023…
Are you searching for some fun new examples to use in class? Innovation and new products are an important outcome of good marketing. The Time…
- Chapter 05 | Chapter 08 | Chapter 12 | Chapter 15 | Chapter 16 | Chapter 17 | Competition | Price | Product
Inflation Drives Consumers to Retailers’ Dealer Brands
This article in the New York Times (requires subscription, but I am thinking most faculty have access through subscription or their university) describes the growth…
- Chapter 02 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 15 | Consumer behavior | Product | Video
A Summary of the Food Meal Kit Market
The meal kit industry is challenging. Since building this market in the late 2010s, Blue Apron has struggled to be profitable and was recently sold….
- Chapter 05 | Chapter 07 | Chapter 08 | Chapter 09 | International | Product | Video
McDonald’s International Product Adaptation
McAloo Tikki Burger anyone? Only in India. McSpaghetti? Only in the Philippines. McDonald’s has restaurants all around the world. It has learned to serve this…
- Chapter 08 | Chapter 13 | Chapter 16 | Product | Promotion
Gucci and Vans Team Up with Roblox for a Virtual Scavenger Hunt: A New Era of Experiential Marketing
[Full disclosure, the first draft of this blog post was written by ChatGPT. See more here.] Gucci and Vans have partnered with Roblox, a popular…
- Chapter 12 | Product | Retailing | Video
Dick’s Sporting Goods New Strategy
Dick’s Sporting Goods has been pivoting to a new strategy. With many brick-and-mortar retailers struggling, Dick’s is making some changes. It is closing its Field…
