Month: January 2026

Chapter 02 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 10 | Chapter 13 | Chapter 16 | Chapter 17 | Consumer behavior | International | Marketing strategy planning | Place | Positioning | Price | Product | Promotion | Strategy planning | Video

UK Plush Toy Jellycat’s Marketing Strategy Finds Success in China
January 29, 2026January 10, 2026

This article from the BBC, “How UK plush toy Jellycat conquered China” (January 3, 2026) is worth a little playing around. When I first discovered…

Read More UK Plush Toy Jellycat’s Marketing Strategy Finds Success in China
Artificial Intelligence | Chapter 05 | Chapter 08 | Consumer behavior | Product

#AI4M: AI in the Exam Room – How Patients and Doctors Are Using Chatbots and Algorithms
January 26, 2026January 10, 2026

Here are two articles that highlight a shift in how artificial intelligence is transforming the healthcare landscape. The first article, “The AI doctor will see…

Read More #AI4M: AI in the Exam Room – How Patients and Doctors Are Using Chatbots and Algorithms
Chapter 03 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 12 | Chapter 17

When Customers Dilute the Brand—Literally: What Can we Learn from P&G’s Sales Dip
January 19, 2026January 10, 2026

Discount retailers boomed in 2025 as both budget-conscious and affluent shoppers flocked to chains like Walmart, Aldi, and Dollar Tree in response to higher prices…

Read More When Customers Dilute the Brand—Literally: What Can we Learn from P&G’s Sales Dip
Artificial Intelligence | Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 17 | Chapter 18 | Ethics | External market environment | Integrated marketing communications | Positioning | Price | Product | Social responsibility | Strategy planning | Video

Marketing News Catch-Up
January 12, 2026January 19, 2026

Let’s catch up on some marketing news. As you might guess, I tend to scan a lot of news sources. I collect a lot of…

Read More Marketing News Catch-Up
Chapter 10 | Chapter 12 | Chapter 13 | Chapter 14 | Chapter 15 | Chapter 16 | Place | Promotion

Direct to Patient: How Pharma is Rewriting the Marketing Channel
January 9, 2026January 9, 2026

We know that direct-to-consumer (DTC) distribution remains popular. The 18th edition of Essentials of Marketing expanded coverage of the topic, and the forthcoming 2026 release…

Read More Direct to Patient: How Pharma is Rewriting the Marketing Channel