Advertising | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 15 | Product | Promotion | Video
A Couple of Fun Ads
If you are looking to keep up on advertising around the world, you can do worse that Adland.TV. I find a lot of interesting ads…
Month: February 2026
Teaching Marketing in the Age of AI
This Friday, February 27, I am doing a Webinar for McGraw-Hill. Here is the official invitation, just in case you didn’t receive it from my…
- Chapter 13 | Chapter 15 | Promotion | Video
A Quick Super Bowl Ad Follow Up
Regular readers know that I enjoy the Marketoonist. This morning’s email, perhaps unsurprisingly, had to do with the Super Bowl. The cartoon is funny and…
- Advertising | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 15 | In-Class Activity | Market research | Promotion | Segmentation | Video | Word-of-mouth
Touchdowns and Target Markets: Teaching with Super Bowl Ads
Every February, marketing instructors get a golden opportunity: the Super Bowl. While the big game delivers drama on the field, the commercials deliver a masterclass…
- Chapter 07 | Chapter 08 | Chapter 12 | Customer service | In-Class Activity | Market research | Product | Service
Experience Is the New Differentiator: What H-E-B and In-N-Out and Other Experience Leaders Can Teach Marketing Students
A recent article in Fast Company, “The power of experience: Uncovering which brands are winning—and why,” (October 10, 2025) called my attention to the ChangeUp…
