Month: December 2025

Chapter 02 | Chapter 04 | Chapter 08 | Chapter 13 | Chapter 16 | Positioning | Product | Promotion | Social media | Video

Differentiation Gets Freaky: Why Playing It Safe Doesn’t Cut It Anymore
December 9, 2025January 19, 2026

Here is a good article that helps drive home a fundamental marketing concept—differentiation. “How Weird Wins” (Fast Company, November 11, 2025) argues that in today’s…

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Chapter 09 | New-product development | Product

Examples for New-Product Development
December 4, 2025November 17, 2025

We all enjoy teaching new-product development (NPD). There is a good framework to present and there are many interesting examples. This brief post is just…

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Artificial Intelligence | Chapter 01 | Tips for Teaching

#AI4M: What skills matter to employers now?
December 1, 2025November 15, 2025

As AI becomes more ubiquitous, what skills now matter to employers? This is an important question for those of us teaching and for our students….

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