Lowe’s launches “Spatial Commerce” as part of its app
The last few editions of Essentials of Marketing have included examples of how companies are adding technology as customer service or a supplement to their core…
The last few editions of Essentials of Marketing have included examples of how companies are adding technology as customer service or a supplement to their core…
We teach our students that it is critical to analyze and understand customer behavior before developing marketing strategies. With all the data available tracking the…
My students are often curious about how the pandemic has influenced marketing strategy planning. The biggest example are the supply chain problems (Chapters 10 and…
When I see surveys of marketing instructors, the most common challenge they report is getting students to engage with course material. Which is a challenge…
In Essentials of Marketing, we try to highlight some of the positive things business does to make the world a better place. That said, marketing…
This article highlights a new report that highlights the brands that receive the most hate on Twitter. The findings of the study might be fun…
An argument can be made the climate crisis is, in large part, a marketing problem. While “97 percent of climate scientists agree that human-caused climate…
This is a fascinating trend. I first noticed this with Patagonia. The clothing brand that encourages people to keep their clothes longer (recall the “Don’t…
My kids have started talking about social e-commerce. Of course that is not the term they use, but buying via Instagram is growing fast. “Social…