Fall Semester Arrives and Teach the 4 Ps Returns…
Just like many of you (I hope), Teach the 4 Ps took some time away from teaching this summer. In fact, I (Joe) was able to travel…
Just like many of you (I hope), Teach the 4 Ps took some time away from teaching this summer. In fact, I (Joe) was able to travel…
Nike shows support for mothers in this recent video. In time for Mother’s Day. This video offers can be integrated into and foster discussion on…
April Fools! While Volkswagen plans for at least 60 percent of its sales in Europe to be hybrid or EV by 2030, they are not…
Many companies are seeking ways to lower their carbon footprint. Some, just because they want to do the right thing. Others because they want to…
Over the last year, many of us have had conversations with our students about how the pandemic might permanently change consumer behavior. While the short-run…
As regular readers of this blog know, the recently published 17th edition of Essentials of Marketing includes several examples each chapter of companies, brands, or…
A lot of digital advertising is based on the idea that firms like Google and Facebook have data that allows them to microtarget advertising. These…