Is this ad misleading? The FTC decided it was…
Where does the FTC draw the line on misleading advertising. We have a recent example that you can show in class. Often such ads are…
Where does the FTC draw the line on misleading advertising. We have a recent example that you can show in class. Often such ads are…
We don’t usually think about insurance and reinsurance markets — but risk management is an important behind the scenes, B2B business. Seeking to increase brand…
I read Tom Peters now classic In Search of Excellence shortly after I graduated from undergrad and started working in sales for Eastman Kodak. The book had…
The economic recovery in the United States has not been the same across the income spectrum. While the wealthiest 5% are doing quite well, those…
Hey it is storage — cabinets, armoirs, chests of drawers — how can you make that appealing. IKEA tries (and I believe succeeds) in this…
This short (1:26) video clip can bring Steve Jobs to your class to talk about when market research will and will not be helpful. Showing…
Do you agree?
There is growing evidence about the best ways to learn and how to learn more efficiently. In anticipation of the next revision of Essentials of…
As you may know, I am reluctant to promote alcohol commercials. Still, I sometimes show them in my classes — many are quite good. Some…