Loyalty Programs in 2025: What Makes Customers Keep Coming Back
Students are always looking for a good deal. I guess we all are right? This one should get their attention. Loyalty programs have become a…
Year: 2025
From Phone Calls to AI Chat: How Holcim is Simplifying Cement Orders with AI
Holcim, a 112-year-old construction materials company, is proving that even traditional industries can benefit from cutting-edge digital innovation. By integrating generative AI (gen AI) into…
Our Super Bowl 2025 Advertising Roundup
There are plenty of experts out there with various opinions on the Super Bowl ads. I do not count myself among them, so I instead…
- Chapter 01 | Chapter 03 | Chapter 05 | Chapter 08 | Chapter 17 | Consumer behavior | Price | Product
Private Labels Rising: Grocery Inflation’s Surprising Winner
Inflation remain stubborn. It is a topic our students understand (in a way that previous generations perhaps did not). This article at Sherwood News “Grocery…
- Chapter 01 | Chapter 02 | Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 12 | Chapter 17 | Competition | Consumer behavior | Positioning | Price
Fast Food’s Value Dilemma: Losing the Core Customer in the Pricing Battle
Most of our students can relate to the fast food market–and some of the pricing and value issues these businesses are facing. This article from…
- Chapter 01 | Chapter 04 | Chapter 05 | Chapter 08 | Chapter 10 | Chapter 12 | Chapter 16 | Place | Positioning | Price | Product | Promotion | Publicity | Retailing | Social media
Luxury in the Age of Accessibility: Lessons on Modern Marketing from Birkin and Wirkin
The Hermès Birkin and Walmart Wirkin offer contrasting case studies on luxury branding and consumer accessibility. While Hermès employs scarcity and exclusivity to position the…
- Advertising | Chapter 01 | Chapter 02 | Chapter 05 | Chapter 13 | Chapter 15 | Chapter 16 | Chapter 19 | Ethics | Social responsibility
12 CEO-Approved Strategies for Ethical Advertising Success
We have found that the amount of attention marketing instructors want to give to ethical issues varies widely. Everyone recognizes its importance, but instructor how…
- Advertising | Artificial Intelligence | Chapter 13 | Chapter 15 | Chapter 16 | Diversity equity and inclusion | Ethics | Promotion | Publicity | Video
Ads That Struck a Chord: Marketing Triumphs and Missteps of 2024
The year 2024 demonstrated that advertising operates in an increasingly interactive and contentious space. For examples, see “10 Ads That Struck a Cultural Nerve in…
From Hype to Strategy: Navigating AI’s Learning Curve in Marketing
Do you know Tom Fishburne and the Marketoonist? Tom draws fun marketing related cartoons that provide remarkable insights into marketing practice. His latest post, “AI…
