2018 Brand Failures
We generally focus posts on clever, interesting, and/or effective marketing news but this post is all about marketing failures. Marketing Dive recently posted an article…
Chapter 19
Facebook’s Slow Burn
Facebook has been plagued by negative publicity for the past couple of years but according to this article from AdAge, they don’t appear to be…
Ever-Increasing Airline Fees
Jet Blue and United Airlines recently raised their checked baggage fees from $25 to $30 for the first bag checked (see this article to read…
Advertising | Chapter 15 | Chapter 16 | Chapter 19 | Ethics | Promotion | Publicity | Uncategorized
IHOP Publicity Stunt
Over the summer one of the most talked about marketing campaigns was the IHOb campaign. The International House of Pancakes announced they were changing from…
Amazon Backing Off Hospital Sales
Amazon is a juggernaut that seems to enter one market after the next. Most of these ventures are successful for the firm but not all…
Facebook Loses Face
It was recently discovered that back in 2015 Facebook allowed 3rd party Cambridge Analytica to access private data from over 50 million Facebook users without…
The Invention of the Price Tag
The video linked here is a short 3 minute video sourced from NPR’s Planet Money. It provides a brief, entertaining perspective on the history of…
Truth in Advertising
We have all seen our fair share of unethical or misleading marketing campaigns in the world. In the quest to win customers, companies will often…
Ethical lines
This Bloomberg article, “Two Major Apple Shareholders Push for Study of iPhone Addiction in Children“, describes an effort from two Apple shareholders to get the…