The most sustainable companies in America are beating the market (#M4BW)
Regular readers, and those who have already seen the 17th edition of Essentials of Marketing know that we believe business can contribute to making a better, more…
Chapter 19
Internet of Things: Comfort vs Privacy in a Connected World
The Internet of Things (IOT), which we cover in one of our What’s Next? boxes (see Chapter 8) offers some promising consumer benefits. IOT connects devices (your…
MillerCoors sues AB InBev over Super Bowl Ad
Budweiser has a history of creative and amusing Super Bowl ads but this year’s ad which centered on their competitor’s use of corn syrup has…
Target’s Mysterious Price Changes
This 5 minute news video covers some very interesting pricing strategies employed by Target. Using location awareness, Target will change prices within their app making…
Gillette’s Controversial Campaign
Our society continues to become increasingly polarized and we see that polarization spill over into marketing campaigns as well. One recent example is Gillette’s campaign,…
He Knows if You’ve Been Naughty or Nice
Welcome back, I hope everyone had a restful and relaxing holiday with friends and family! When I saw this Marketoonist cartoon I thought it was…
2018 Brand Failures
We generally focus posts on clever, interesting, and/or effective marketing news but this post is all about marketing failures. Marketing Dive recently posted an article…
Facebook’s Slow Burn
Facebook has been plagued by negative publicity for the past couple of years but according to this article from AdAge, they don’t appear to be…
Ever-Increasing Airline Fees
Jet Blue and United Airlines recently raised their checked baggage fees from $25 to $30 for the first bag checked (see this article to read…