Chapter 19

He brought socially conscious change to Volvo without hurting profits, and challenges other CEOs to do the same (#M4BW)
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He brought socially conscious change to Volvo without hurting profits, and challenges other CEOs to do the same (#M4BW)

Another #M4BW (Marketing for a Better World) Monday post. Out of the World Economic Forum, former Volvo CEO Pehr Gyllenhammar wrote this op-ed at CNN Business,…