Do B-Corps react better to adversity? (#M4BW)
A new key term in 17th edition of Essentials of Marketing, is B-Corporation (B-Corp) certification “a private certification that meets a high standard for social…
Chapter 19
#M4BW | Chapter 08 | Chapter 15 | Chapter 16 | Chapter 19
Patagonia supports activist short film, “District 15” [#M4BW]
Patagonia lives by its strong environmentalist values. Now it has produced a new short (23 minutes) film, “that outlines the fight undertaken by the Communities…
He brought socially conscious change to Volvo without hurting profits, and challenges other CEOs to do the same (#M4BW)
Another #M4BW (Marketing for a Better World) Monday post. Out of the World Economic Forum, former Volvo CEO Pehr Gyllenhammar wrote this op-ed at CNN Business,…
The most sustainable companies in America are beating the market (#M4BW)
Regular readers, and those who have already seen the 17th edition of Essentials of Marketing know that we believe business can contribute to making a better, more…
Internet of Things: Comfort vs Privacy in a Connected World
The Internet of Things (IOT), which we cover in one of our What’s Next? boxes (see Chapter 8) offers some promising consumer benefits. IOT connects devices (your…
MillerCoors sues AB InBev over Super Bowl Ad
Budweiser has a history of creative and amusing Super Bowl ads but this year’s ad which centered on their competitor’s use of corn syrup has…
Target’s Mysterious Price Changes
This 5 minute news video covers some very interesting pricing strategies employed by Target. Using location awareness, Target will change prices within their app making…
Gillette’s Controversial Campaign
Our society continues to become increasingly polarized and we see that polarization spill over into marketing campaigns as well. One recent example is Gillette’s campaign,…
He Knows if You’ve Been Naughty or Nice
Welcome back, I hope everyone had a restful and relaxing holiday with friends and family! When I saw this Marketoonist cartoon I thought it was…