Facebook Loses Face
It was recently discovered that back in 2015 Facebook allowed 3rd party Cambridge Analytica to access private data from over 50 million Facebook users without…
Chapter 19
The Invention of the Price Tag
The video linked here is a short 3 minute video sourced from NPR’s Planet Money. It provides a brief, entertaining perspective on the history of…
Truth in Advertising
We have all seen our fair share of unethical or misleading marketing campaigns in the world. In the quest to win customers, companies will often…
Ethical lines
This Bloomberg article, “Two Major Apple Shareholders Push for Study of iPhone Addiction in Children“, describes an effort from two Apple shareholders to get the…
Advertising | Chapter 15 | Chapter 16 | Chapter 19 | Integrated marketing communications | Promotion
Improved ad targeting at the expense of privacy
Advertising continues to shift away from traditional media and more to digital media. In particular, mobile advertising is the hot platform these days due to…
Chapter 13 | Chapter 16 | Chapter 19 | Ethics | Promotion | Publicity
The Gray World of Online Reviews
The internet has given consumers incredible power when it comes to evaluating and purchasing products. No longer do you have to visit multiple stores to…
Chapter 09 | Chapter 10 | Chapter 17 | Chapter 19 | Ethics | Place | Price | Product | Promotion | Segmentation
EpiPen Pricing Offers Opportunity to Explore Strategy and Ethics
It was hard to miss the story of Mylan’s pricing of the EpiPen as it played across the business news cycle for a couple of weeks in…
What’s Now? Chapter 19 – Fargreen helps Vietnamese farmers and the planet
I have a soft spot in my heart for Fargreen. The startup that emerged from the Colorado State University Global Social and Sustainable Enterprise MBA…