Chapter 19

Improved ad targeting at the expense of privacy

November 8, 2017October 31, 2017

Advertising continues to shift away from traditional media and more to digital media. In particular, mobile advertising is the hot platform these days due to…

The Gray World of Online Reviews

November 5, 2017November 1, 2017

The internet has given consumers incredible power when it comes to evaluating and purchasing products. No longer do you have to visit multiple stores to…

EpiPen Pricing Offers Opportunity to Explore Strategy and Ethics

September 12, 2016September 13, 2016

It was hard to miss the story of Mylan’s pricing of the EpiPen as it played across the business news cycle for a couple of weeks in…

Chapter 19 | Marketing strategy planning | Social responsibility | Sustainability | What's Now?

What’s Now? Chapter 19 – Fargreen helps Vietnamese farmers and the planet

July 29, 2016August 8, 2016

I have a soft spot in my heart for Fargreen. The startup that emerged from the Colorado State University Global Social and Sustainable Enterprise MBA…

S	M	T	W	T	F	S
			1	2	3	4
5	6	7	8	9	10	11
12	13	14	15	16	17	18
19	20	21	22	23	24	25
26	27	28	29	30	31

Chapter 19

Improved ad targeting at the expense of privacy

The Gray World of Online Reviews

EpiPen Pricing Offers Opportunity to Explore Strategy and Ethics

Quick Links

Posts by Chapter

Get Our Newsletter