What’s Now? Chapter 1 – Startup Sustainable Furniture Company Gets Tips from Yale MBA Students
The website brandchannel has launched a series of short case study articles. A team of Yale MBA students evaluate a purpose-driven startup and offer some…
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“What’s Now?” It’s one of the new features in Essentials of Marketing 15e
We are pleased to unveil a new feature with this edition of Essentials of Marketing. One of the challenges we face with writing a marketing textbook…
Apple Advertising Over 40 Years
Many of our students love Apple products and the brand in general. It usually ranks in the top 2-3 most frequently mentioned when I survey…
New-product development at Ikea
IKEA is one of the most successful and interesting companies of our day. IKEA is a case study we use to open our chapter on cross-functional…
Why “location” matters to advertisers
Marketing managers like to have as much information as possible about target customers. In this interview, the president of Blismedia describes how his company uses…
Ever wondered how an Amazon warehouse works?
My research is in channels of distribution and buyer-supplier relationships. And even I must admit that this is not the most “fun” of the 4…
Some Print Ads to Spice Up Your PowerPoints
This post at the HubSpot Agency Post blog titled “24 Minimalist Print Ads to Inspire Your Creativity” provides some interesting print ads that might be…
- Advertising | Flip Exercise | Integrated marketing communications | Promotion | Social media | Viral campaign
Why do people share certain online videos?
The question in this headline is an important one for marketing managers. Many companies like the “pass-along” strategy where customers share content with other customers….
Return to Action – Teach the 4 Ps
Hello loyal readers. As you probably noticed it has been a long time since our last post here at Teach the 4 Ps. Last spring…