#AI4M: Teaching Marketing in the Age of AI: Simple Ways to Build Critical Thinkers
A couple of weeks ago, I presented a webinar for McGraw-Hill titled “Teaching Marketing in the Age of AI: Simple Ways to Build Critical Thinkers.”…
Day: March 23, 2026
- Artificial Intelligence | Chapter 03 | Chapter 05 | Chapter 10 | Chapter 12 | Consumer behavior | In-Class Activity | Place | Retailing
#AI4M: Who Controls the Cart? AI Shopping Agents and the Battle for the Customer Relationship
Two recent Wall Street Journal articles offer marketing instructors a timely window into one of the most significant shifts in consumer behavior and retail strategy…
