Chapter 03 | Chapter 08 | Chapter 13 | Chapter 16 | In-Class Activity | Product | Promotion | Publicity | Video | Viral campaign
When the CEO Becomes the Meme: McDonald’s Viral Burger Video and the Earned Media Lesson It Served Up
In early February 2026, McDonald’s CEO Chris Kempczinski posted a short video to his Instagram account showing himself tasting the chain’s new Big Arch burger….