Chapter 03 | Chapter 04 | Chapter 05 | Chapter 07 | Chapter 09 | Chapter 12 | Consumer behavior | External market environment | In-Class Activity | Market research | Marketing strategy planning | New-product development | Product | Retailing | Segmentation
Selling to People Who Aren’t Hungry: GLP-1s Hit Food and Apparel in Opposite Directions
Inside a test kitchen in Omaha, Conagra executives huddled over plastic trays of microwaved eggs, potatoes and sausage, lifting packets of cheese sauce and pouring…