Chapter 03 | Chapter 08 | Chapter 09 | Competition | External market environment | In-Class Activity | Legal | New-product development | Positioning | Price | Product
Twelve Generations for One Tomato: How the Produce Aisle Got Honeycrisp-ified
The NPR Planet Money podcast fell off my regular rotation. Then, I saw this one and gave it a listen. It’s a great fit for…

