A Sales Promotion Fail…
As businesses seek to remain relevant in the midst of our pandemic, some are getting creative and clever. Sometimes, perhaps too clever for their own…
Year: 2020
- #M4BW | Advertising | Chapter 13 | Chapter 15 | Chapter 16 | Promotion
Advertising in a Pandemic…
A few weeks ago we posted on a couple of articles discussing the question about how to advertise in a pandemic. This week, I thought…
- #M4BW | Chapter 09 | International | Product
“Jugaad” frugal innovation for new product development (#M4BW)
This short article, “Corporate America must learn to innovate frugally to get through the coronavirus crisis,” (Fast Company, March 27, 2020) provides some great tips…
Marketing Communications in a Pandemic…
What does a brand do in a pandemic? Marketing managers all over the world are trying to figure out how to manage their brand in…
McGraw-Hill Makes Connect Free for Spring 2020 (#M4BW)
We’re reaching out to share some additional details around the efforts McGraw-Hill is making to help support our customers as best we can. After you…
- #M4BW | Chapter 04 | Chapter 15 | Ethics | Legal
Marketing for a Worse World: The Case of Juul
As you know, the new 17th edition of Essentials of Marketing and Teach the 4 Ps have been celebrating the theme, marketing for a better world (#M4BW). We…
- #M4BW | Chapter 08 | Chapter 15 | Chapter 16 | Chapter 19
Patagonia supports activist short film, “District 15” [#M4BW]
Patagonia lives by its strong environmentalist values. Now it has produced a new short (23 minutes) film, “that outlines the fight undertaken by the Communities…
Why is Panera selling coffee subscriptions for $9 a month?
This short article in Fast Company (February 27, 2020) describes a new business model being used by Panera, “Panera debuts $9/month unlimited coffee and tea…
Moving your marketing course online? McGraw-Hill can help
Many of us are scrambling to move our courses to an online format. Many of the publishers, including McGraw-Hill, which publishes our textbook, are jumping…