![“We wanted [our restaurant] to be Instagrammable”](https://teachthe4ps.com/wp-content/uploads/2023/01/cropped-4ps-logos-white-300.png)
Chapter 01 | Chapter 05 | Chapter 08 | Chapter 09 | Chapter 13 | Chapter 16 | Chapter 17 | New-product development | Product | Promotion | Publicity | Social media
“We wanted [our restaurant] to be Instagrammable”
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…