Facebook Transparency
Facebook has suffered a number of self-inflicted wounds over the past year. So much so that my students joke that they must have a calendar…
Chapter 13
American Eagle Hands Creative Control to Gen Zers for Spring Campaign
In a move to make their brand appear more authentic, American Eagle’s spring campaign will feature photos and videos from customers in their own environments…
Paris Public Urinals
This Guardian article, “‘Urinoir’ furore: Paris residents peeved at eco-friendly urinals” is a few months old but I thought it was still worth posting because…
Cadbury White Cream Egg Hunt
Cadbury has announced a campaign promoting the release of their white chocolate cream egg. The campaign encourages fans to search for hidden Cadbury eggs in…
Edible Emotional Support
When traveling over the holidays my wife and I were surprised (and, frankly, irritated) by the number of animals traveling in the passenger cabin of…
2018 Brand Failures
We generally focus posts on clever, interesting, and/or effective marketing news but this post is all about marketing failures. Marketing Dive recently posted an article…
Halloween Marketing – Behind the Scenes
Americans are crazy about Halloween and that works out great for costume companies, candy manufacturers, decoration providers, and of course the retailers that carry those…
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Cannabis Coca-Cola
Coca-Cola is looking at getting into the cannabis-infused drink business. You won’t be able to get high off the drink since it uses a non-psychoactive…
Wendy’s Salad Giveaway
Wendy’s and McDonald’s are once again competing for customers. The most recent efforts have centered around luring customers into installing their mobile apps. Wendy’s has…