Selling via Instagram
Social media is great but the platforms have to find some way of generating revenue. The primary mechanism has been advertising revenue but those platforms…
Chapter 13
Social Media’s Fight for Younger Members
Facebook started as a platform for college students and quickly became popular with teenagers as well. As the platform went through the adoption curve it…
- Chapter 13 | Chapter 15 | Chapter 16 | Ethics
Popularity is For Sale
The measure of your impact in social media is often the number of followers or views that you have. The theory being that better, more…
Technology Enabling the Future of Marketing
Marketing has always relied on creativity. Creativity in promotion design, product definition, copy, and more. Today, more and more we’re seeing opportunity for technology advancements…
Amazon’s Grocery Vision
This week Amazon opened their prototype grocery store to the public. What’s so different about it? It’s entirely self-serve with no checkout process. Hundreds of…
- Chapter 13 | Chapter 16 | Chapter 19 | Ethics | Promotion | Publicity
The Gray World of Online Reviews
The internet has given consumers incredible power when it comes to evaluating and purchasing products. No longer do you have to visit multiple stores to…
- Advertising | Chapter 09 | Chapter 12 | Chapter 13 | Chapter 15 | Chapter 16 | Logistics | Product | Product life cycle
Welcoming unwelcome innovation
In my Principles of Marketing class I ask my students a simple True/False question: “Good marketing means giving customers the products and services they ask…
- Chapter 04 | Chapter 09 | Chapter 13 | New-product development | Product | Product life cycle | Segmentation
Promoting differentiation in a mature market
Bloomberg’s short article/interview entitled “A Folding Bike Helmet That Looks Good and Still Shields Your Brain” shows inventors can still find room to innovate, even…
- Chapter 05 | Chapter 09 | Chapter 13 | Chapter 17 | Consumer behavior | Price | Product | Product life cycle
Smartphones top $1000 price point
Smartphones revolutionized the world and it wasn’t long after the first smartphone was released that everyone wanted one of their own. For years, smartphone manufacturers…