#AI4M: AI Shouldn’t Replace Marketers, It Should Replace Bad Marketing
Now for a positive take on the implications of AI on marketing practice. This article, “Stop Worrying About AI Taking Your Marketing Job — and…
Year: 2025
- #M4BW | Chapter 01 | Chapter 09 | Chapter 15 | Chapter 19 | Ethics | In-Class Activity | Social responsibility
A Case History of Good and Bad Marketing
What is good marketing? Good marketing connects what people need or value with what a company has to offer. It has a customer focus and…
- Chapter 02 | Chapter 07 | Chapter 15 | Chapter 16 | In-Class Activity | Market research | Marketing strategy planning | Promotion | Video | Word-of-mouth
Gary Vaynerchuk Talks About Marketing
When Gary Vaynerchuk talks about marketing, I listen. He has his critics. But I think at its core, “Gary Vee” gives pretty good, if often…
- Artificial Intelligence | Chapter 07 | Chapter 13 | Chapter 15 | Chapter 16 | In-Class Activity | Market research | Promotion
#AI4M: AI and Influencers: How Unilever Turned Dove Soap into a Viral Sensation
This is a short article, “How Unilever Used AI to Make Soap Go Viral,” (Wall Street Journal, July 8, 2025), but it can be used…
The Robot in the Room: What AI Means for Advertising
AI is coming to the advertising industry. In truth, it has been part of the advertising industry for a decade or more, it is just…
- Chapter 17 | Chapter 18 | Ethics | In-Class Activity | Price
Three Articles on Price
This post is for when you are about to cover Price in your class. It is three interesting, contemporary examples you could add to class….
- #M4BW | Chapter 03 | Chapter 09 | Chapter 19 | Ethics
Social Norms Are Changing – Do Your Students Know?
Social norms theory proposes that people’s behavior is influenced by their perceptions of how others in their peer group think and act. When people overestimate…
- B2B | Chapter 06 | Chapter 15
B2B Marketing and the 95:5 Rule
Regular readers know my fascination with the Marketoonist. His cartoons (and associated commentary) always seem to hit the mark in a humorous way. I like…
From Luxury to Everyday: How Brightland Is Rebranding Olive Oil Through Packaging
Brightland is an interesting brand with an interesting history. You can learn more by reading “Can Brightland’s new squeeze bottles help it win the olive…
