Pre-Super Bowl Advertising Roundup…
The teams are set (my Packers failed in the divisional round) and so are the advertisers. Super Bowl ads are always fun to show in…
Month: January 2024
Chapter 01 | Chapter 02 | Chapter 04 | Chapter 16 | Promotion | Publicity | Social media | Strategy planning
Case Study: Stanley and the Remarkable Story of the Quencher Tumbler
The story of Stanley and its Quencher tumbler is a great story of marketing success–and good luck. The mug is not cheap (the image at…
Chapter 03 | Chapter 10 | Chapter 11 | Chapter 17 | Chapter 18 | Legal | Price
Blog Post: FDA’s Approval for Drug Imports from Canada – A Game Changer?
The U.S. Food and Drug Administration (FDA) has authorized Florida to import medications from Canada, marking a significant policy shift in the United States. This…
Chapter 05 | Chapter 08 | Chapter 13 | Chapter 15 | Chapter 16 | Promotion | Social media
Marques Brownlee’s Influence on Tech Reviews and Consumer Trends
Marques Brownlee, a YouTube tech reviewer known as MKBHD, has become a pivotal figure in the consumer electronics industry. From his studio in Kearny, New…
Some ideas for how your students can use ChatGPT to support their learning
I have frequently mentioned and linked to Ethan Mollick and his “One Useful Thing” blog. This past fall he published a series of articles in…