AI Assistant Showdown: What You and Your Students Should Know
With so many AI assistants flooding the market, it’s tough to keep track of what each one actually does well—and what sets them apart. This…
Month: April 2025
Chapter 08 | Chapter 09 | Chapter 17 | Chapter 18 | Price | Product
Perfect Price Points: How Brands Like PepsiCo and Estée Lauder Are Rewriting Value
This short but informative WSJ article highlights how brands across industries—from cosmetics to snacks to household goods—are rethinking their pricing strategies in response to falling…
A few articles on AI and Marketing
No, it is not your imagination, Teach the 4Ps posts a lot about AI and marketing. There are a couple of reasons for this. First,…
Chapter 05 | Chapter 07 | Chapter 09 | Consumer behavior | Market research | New-product development | Product
Toothbrush Tech: Creating Customer Value in the Oral Care Market
This WSJ article offers a fascinating look at Colgate-Palmolive’s relentless pursuit of the “perfect toothbrush,” led by Eduardo Jiménez, Director of Technology. With over 239…