AI and Advertising – It’s a “Brand New World”
I have been listening to the new Fast Company podcast “Brand New World.“ It is fascinating. I have long enjoyed the host, Jeff Beer, and…
Month: March 2025
Artificial Intelligence | B2B | Chapter 03 | Chapter 06 | Chapter 12 | Chapter 16 | Place | Promotion
B2B Marketing in 2025: What the Latest Data Tells Us
Right now I am revising Essentials of Marketing. During that process, I run across a lot of articles like “The 39 Crucial B2B Marketing Statistics…
Purpose-Driven Marketing: When it Works and When it Backfires
I am pleased to share a recent Harvard Business Review article “Are Your Company’s Purpose Initiatives Working?” which I co-authored with my colleagues Chris Blocker…
Chapter 03 | Chapter 12 | Chapter 17 | Price
Price and Tariffs – What happens next?
With tariffs in the news–and on-again, off-again application, it seemed like it might be a good time to address this topic in class. Of course,…