What’s Now? Chapter 11 – Drones deliver medicine in Rwanda
Silicon Valley startup Zipline is delivering blood and emergency medicine to rural areas of Rwanda. You can learn more about Zipline in the YouTube video…
Silicon Valley startup Zipline is delivering blood and emergency medicine to rural areas of Rwanda. You can learn more about Zipline in the YouTube video…
The What’s Next? box in chapter 10, “Bits and bytes need distribution, too” describes how digital products require many of the same regrouping activities as physical goods….
As you know from chapter 9, identifying and developing new-product ideas — and effective strategies to go with them — can be key to a…
Marketing practices — and laws that govern those practices — are always changing. Chapter 8 discusses food product labels. Recently the Food and Drug Administration…
One example of the experimental method discussed in chapter 7 is an A/B test. You can read about a real-life example of this in “Google…
As we know from chapter 6, organizational customers are different as compared to consumers. The chapter notes that “most purchasing managers start with an Internet…
According to “Here’s how millennials could change health care” (USA Today, February 7, 2016) the health care needs of millennials differ from those of the…
Demographic data supports the notion that the rich keep getting richer; the top 1% of American households controlling more than 40% of the country’s wealth….
The future of the automobile industry, while still blurry, is beginning to come into focus. Experts agree that self-driving cars are the future. But will…