AI Shouldn’t Replace Marketers, It Should Replace Bad Marketing
Now for a positive take on the implications of AI on marketing practice. This article, “Stop Worrying About AI Taking Your Marketing Job — and…
Month: October 2025
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#M4BW | Chapter 01 | Chapter 09 | Chapter 15 | Chapter 19 | Ethics | Social responsibility
A Case History of Good and Bad Marketing
What is good marketing? Good marketing connects what people need or value with what a company has to offer. It has a customer focus and…
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Chapter 02 | Chapter 07 | Chapter 15 | Chapter 16 | Market research | Marketing strategy planning | Promotion | Word-of-mouth
Gary Vaynerchuk Talks About Marketing
When Gary Vaynerchuk talks about marketing, I listen. He has his critics. But I think at its core, “Gary Vee” gives pretty good, if often…
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Artificial Intelligence | Chapter 07 | Chapter 13 | Chapter 15 | Chapter 16 | Market research | Promotion
AI and Influencers: How Unilever Turned Dove Soap into a Viral Sensation
This is a short article, “How Unilever Used AI to Make Soap Go Viral,” (Wall Street Journal, July 8, 2025), but it can be used…
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The Robot in the Room: What AI Means for Advertising
AI is coming to the advertising industry. In truth, it has been part of the advertising industry for a decade or more, it is just…
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Chapter 17 | Chapter 18 | Ethics | Price
Three Articles on Price
This post is for when you are about to cover Price in your class. It is three interesting, contemporary examples you could add to class….
