Can Roblox Capture an Adult Market? Insights into Marketing Strategy
Roblox is a fun brand to discuss in class. It has been very successful and many of our students will have played the game and…
Month: November 2024
Chapter 03 | Chapter 05 | Chapter 13 | Chapter 17 | Consumer behavior | Positioning | Price | Promotion
Inflation’s Bite: What Rising Fast-Food Prices Teach Us About Consumer Perceptions and Behavior
This article (originally posted at Fast Company) describes the ongoing challenge fast-food brands face as inflation drives menu prices higher, sparking a consumer pushback. Iconic…
Advertising | Chapter 15 | Promotion | Video
Domino’s Crazy Days Ad from France
Our Chapter 15 case opener features Domino’s. The company has grown, in part, because of some great advertising over the years. This recent ad from…
Maximize Learning: 5 Strategies to Boost Your Throughput
I like to read books about the science of learning. This has helped me develop better teaching and learning materials (see Essentials of Marketing and…
Dynamic Pricing is Shaking Up Industries and Annoying Customers
This short article on dynamic pricing provides some good examples you can use in class (see also this blog post, this article and this article)….