An argument can be made the climate crisis is, in large part, a marketing problem. While “97 percent of climate scientists agree that human-caused climate…
This is a fascinating trend. I first noticed this with Patagonia. The clothing brand that encourages people to keep their clothes longer (recall the “Don’t…
My kids have started talking about social e-commerce. Of course that is not the term they use, but buying via Instagram is growing fast. “Social…
Simple story and example of Marketing for a Better World. Sometimes clever marketing aligns a brand while making for a better world. “While people can…
Credit cards have long been an easy way for consumer to “buy now pay later.” But not everyone could qualify for a credit card and…