Chapter 04 | Chapter 05 | Chapter 09 | Chapter 12 | Place | Product | Retailing | Segmentation
“Kidulting” Trend – Grown-Ups Wanting Nostalgic Fun
This Sherwood News article, “The ‘kidulting’ economy is still booming as more grown-ups yearn for playtime,” (September 24, 2025), highlights the surging success of brands…