Book summary: ChatGPT Assignments to Use in Your Classroom Today
Many of us are looking for good quality insights on teaching marketing in the fast-emerging age of AI. Regular readers know that I am partial…
Month: September 2024
Exploring the Use of AI in Marketing with Perplexity
Perplexity AI defines itself as “a conversational search engine that answers queries using natural language predictive text, utilizing sources from the web.” You can read a bit more here….
Extended seasonal promotions: Pumpkin Spice Latte and “Summerween”
You can now get your Pumpkin Spice Latte at Starbucks. Is this a good thing? Can’t we wait until fall for pumpkins (and Halloween)? While…
AI in Marketing Education: Navigating the New Landscape
As a textbook author and marketing professor, I closely following developments in AI and their impact on education. As those of you who follow Teach…
