Will TikTok Take Over the World?
Will TikTok become a new retailing powerhouse? It looks like it is going to give it a try. TikTok rose from obscurity to became the…
Month: October 2022
Gen Z’s Favorite Brands
I survey my students before each semester. I ask them about where they are from, their major/specialization, and what they want to do when they…
- Chapter 08 | Chapter 09 | Legal | Product
Swiss Court Ruling Protects Lindt’s Chocolate Bunnies
Building strong brand preference is the goal of most many marketing managers. Unfortunately, after that happens, competitors may seek to hitch their own brand to…
Another company selling by subscription: BMW offers heated seats at $18 a month
Here at Teach the 4 Ps we find subscription pricing for traditional products to be unusual—but apparently growing in popularity. We have previously posted on…
