“Boring” Brands Use Humor to Gain Attention and Relevance

This article on the Hubspot blog, “7 Boring Big Brands that Used Humor to Amp Up Their Marketing” (December 30, 2014) provides some great examples. From Dollar Shave Club and State Farm to Clorox and Charmin, these case studies are detailed and well-written. The examples can be salted into different lectures to provide a humorous break or to discuss the role of humor in marketing.