• Home
  • About
  • Archives
  • Our Book
  • Contact

Why is Panera selling coffee subscriptions for $9 a month?

March 19, 2020 by Joe Cannon Leave a Comment

This short article in Fast Company (February 27, 2020) describes a new business model being used by Panera, “Panera debuts $9/month unlimited coffee and tea subscription.” While short, the article offers an interesting example that can be applied across many topics:

  • Customer lifetime value and customer equity (Chapter 2) — Panera found that subscription customers visited the stores 3 times as often and purchased 70% more add-on items.
  • Subscription pricing model (Chapter 17) — Our new edition of Essentials of Marketing delves a bit more deeply into subscription pricing as many products now utilize the business model.
  • Marketing research (Chapter 7) — the article describes some of the findings from a test market Panera used before launching the new subscription pricing model.

Filed Under: Chapter 02, Chapter 07, Chapter 17, Market research, Price Tagged With: Business models, Customer equity, Customer lifetime value

Applying the Netflix Business Model to Neckties

July 22, 2012 by Joe Cannon Leave a Comment

I like to encourage my students to be creative.  I sometimes suggest to my students that one source of innovation is simply looking at other product-markets.  Here is a great example — someone taking the Netflix business model and applying it to “renting” neckties.  You can read more at “TieTry lets subscribers rent ties by mail, like Netflix,” (USAToday, July 19, 2012).

This example could be used when you discuss pricing, product (services), retailing, or creativity.  You could ask students, as we have at Learn the 4 Ps: What other industries might utilize the Netflix business model?

 

Filed Under: Price, Product, Retailing Tagged With: Business models

Categories

  • #M4BW
  • Advertising
  • B2B
  • Chapter 01
  • Chapter 02
  • Chapter 03
  • Chapter 04
  • Chapter 05
  • Chapter 06
  • Chapter 07
  • Chapter 08
  • Chapter 09
  • Chapter 10
  • Chapter 11
  • Chapter 12
  • Chapter 13
  • Chapter 14
  • Chapter 15
  • Chapter 16
  • Chapter 17
  • Chapter 18
  • Chapter 19
  • Competition
  • Consumer behavior
  • Cross-functional
  • Customer service
  • Demographics
  • Ethics
  • External market environment
  • Flip Exercise
  • Integrated marketing communications
  • International
  • Legal
  • Logistics
  • Market research
  • Marketing strategy planning
  • New-product development
  • Place
  • Positioning
  • Price
  • Product
  • Product life cycle
  • Promotion
  • Publicity
  • Retailing
  • Segmentation
  • Selling and Sales Mgmt
  • Service
  • Social media
  • Social responsibility
  • Strategy planning
  • Sustainability
  • Teaching Technology Tips
  • Tips for Teaching
  • Tips for Technology
  • TV Commercial
  • Uncategorized
  • Video
  • Viral campaign
  • What's Now?
  • Word-of-mouth

Archives

  • March 2021
  • February 2021
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • November 2019

Copyright © 2021 · Lifestyle Pro Theme on Genesis Framework · WordPress · Log in