Caterpillar Uses Viral Video in “Built for It” Campaign
Many of the most creative campaigns are for consumer brands — so I really enjoy seeing a B2B brand do something creative. Caterpillar (the high…

Many of the most creative campaigns are for consumer brands — so I really enjoy seeing a B2B brand do something creative. Caterpillar (the high…

It is the time of year when many publications are picking their “Best of” lists. Adweek offers a range of different video ads — almost all…