Bloomberg’s short article/interview entitled “A Folding Bike Helmet That Looks Good and Still Shields Your Brain” shows inventors can still find room to innovate, even…
Most students understand that a recognizable brand is an important asset for a company, but few realize that value can be quantified as brand equity. …
Smartphones revolutionized the world and it wasn’t long after the first smartphone was released that everyone wanted one of their own. For years, smartphone manufacturers…
Product innovation comes in many forms, including the banana! According to this Reuters article, that includes banana Halloween costumes. The article talks about a lawsuit…
You may have noticed that Teach the 4 Ps took a bit of a break. For much of the last year, other activities – including…
The concept of scrambled merchandising (“carrying any product lines they think they can sell profitably) has existed in practice and in Essentials of Marketingas for…
Most of us try to keep up on the marketplace. But it is a challenge to keep up with which brands are crushing it –…
Most industries report a decline in the effectiveness of advertising as a means to tell customers about their product. As we note in chapter 16,…
You may recall that one of the new features of Essentials of Marketing 15e was our What’s Now? chapter element to give students a way to link a current…