Walgreens and CVS to Test Teeth Straightening and Cleaning in Some Stores
Online shopping continues to challenge traditional retailers. Less adaptable retailers like Sears lose the battle and go out of business but others, like Best Buy…
Online shopping continues to challenge traditional retailers. Less adaptable retailers like Sears lose the battle and go out of business but others, like Best Buy…
We love our Super Bowl commercials, especially in marketing programs, but I thought this USA Today article, “Who’s the real winner of Super Bowl LIII?…
Our society continues to become increasingly polarized and we see that polarization spill over into marketing campaigns as well. One recent example is Gillette’s campaign,…
Cadbury has announced a campaign promoting the release of their white chocolate cream egg. The campaign encourages fans to search for hidden Cadbury eggs in…
I frequently see students suffer from cognitive bias. They define the world based on their own observations and experiences and it can be a challenge…
2018 was a rough year for Facebook on multiple fronts. This article, “Facebook Ad-Spend Growth From National Marketers Is Slowing, Intelligence Firm’s Data Shows” talks…
It’s the start of a new semester and the newest freshman at the University of the Pacific in Stockton, CA is Pepsi’s new Snackbot. Developed…
When traveling over the holidays my wife and I were surprised (and, frankly, irritated) by the number of animals traveling in the passenger cabin of…
Welcome back, I hope everyone had a restful and relaxing holiday with friends and family! When I saw this Marketoonist cartoon I thought it was…