Papa John’s Moving to Influencers for Future Promotions
Using people, particularly celebrities, to promote products and services is a very effective way of gaining attention and credibility with an audience. The risk is…
Using people, particularly celebrities, to promote products and services is a very effective way of gaining attention and credibility with an audience. The risk is…
The final leg of delivery to customers (referred to as the “last mile”) is often the most expensive leg of the journey. In a commoditized…
My students frequently tell me how important beer is in their lives. Yet despite their outward proclamation, their actual drinking habits have changed and the…
Ben & Jerry’s is the latest company to join the movement to discontinue use of plastic straws. This follows similar decisions by Disney, Starbucks, Royal…
Facebook has suffered a number of self-inflicted wounds over the past year. So much so that my students joke that they must have a calendar…
In a move to make their brand appear more authentic, American Eagle’s spring campaign will feature photos and videos from customers in their own environments…
This 5 minute news video covers some very interesting pricing strategies employed by Target. Using location awareness, Target will change prices within their app making…
This Guardian article, “‘Urinoir’ furore: Paris residents peeved at eco-friendly urinals” is a few months old but I thought it was still worth posting because…
In case you missed it, McDonald’s lost it’s Big Mac trademark protection in the EU. The ruling was based on the EUIPO’s ruling that McDonald’s…