As you know, the new 17th edition of Essentials of Marketing and Teach the 4 Ps have been celebrating the theme, marketing for a better world (#M4BW). We…
Patagonia lives by its strong environmentalist values. Now it has produced a new short (23 minutes) film, “that outlines the fight undertaken by the Communities…
This short article in Fast Company (February 27, 2020) describes a new business model being used by Panera, “Panera debuts $9/month unlimited coffee and tea…
Many of us are scrambling to move our courses to an online format. Many of the publishers, including McGraw-Hill, which publishes our textbook, are jumping…
I know, I know, we always seem to be using Amazon as an example. Well the company gets plenty of press–both good and bad. This…