The mattress industry is a pretty crazy (check out “The Great Mattress Conspiracy: Why Are There So Many Mattress Stores?” on Endless Thread, podcast and…
In the next edition of Essentials of Marketing (publishing in early 2020), we created a neat new photo exhibit that clearly distinguishes between the terms individual product…
Students don’t often think about how Place and choice of distribution channel can differentiate a product or deliver value (often through convenience). And not too…
A recent report from the Toy Association (you have to buy the report, but a short summary can be found here) suggests that millennial parents…
It is always fun to bring students some clever, funny advertising. They enjoy the laugh. But you can also ask them who they think is…