Focus and Approach…
I saw this cartoon and it reminded me of many meetings I was in while working in various marketing roles. As marketers we often have…
I saw this cartoon and it reminded me of many meetings I was in while working in various marketing roles. As marketers we often have…
Many retailers and producers depend heavily on holiday shopping to hit their annual goals. The challenge is often trying to differentiate your wares and offerings…
According to this NPR article, UPS is going to add a surcharge to packages delivered around Black Friday and Christmas. UPS says they’re implementing the…
Have you ever seen an advertisement that caused you to scratch your head and ask “What were they thinking?” There’s no shortage of examples of…
Trademarks can be tricky. When companies spend millions to build and maintain a brand they want to make sure that brand is protected. One way…
Thanksgiving is a time of tradition for Americans – spending time with friends and family, eating more than we know we should, and shopping. Retailers…
The concept of segmentation is important to us as marketers. We use segmentation to help us focus our strategies so we can do a better…
The retail industry is experiencing its biggest shakeup since the advent of mass-merchandising. Amazon’s success has pushed traditional retailers to find new ways to differentiate…
Advertising continues to shift away from traditional media and more to digital media. In particular, mobile advertising is the hot platform these days due to…