What’s Now? Chapter 19 – Fargreen helps Vietnamese farmers and the planet
I have a soft spot in my heart for Fargreen. The startup that emerged from the Colorado State University Global Social and Sustainable Enterprise MBA…
Social responsibility
What’s Now? Chapter 18 – Consumers Willing to Pay More for Products Boasting Fair Trade Logo
A research study at the Universität Bonn (Germany) found that consumers are willing to pay more for products that include the Fair Trade logo (see…
What’s Now? Chapter 2 – Hungry Harvest Tackles Food Waste and Hunger
The website brandchannel has launched a series of short case study articles. A team of Yale MBA students evaluate a purpose-driven startup and offer some…
What’s Now? Chapter 1 – Startup Sustainable Furniture Company Gets Tips from Yale MBA Students
The website brandchannel has launched a series of short case study articles. A team of Yale MBA students evaluate a purpose-driven startup and offer some…