Lowe’s launches “Spatial Commerce” as part of its app
The last few editions of Essentials of Marketing have included examples of how companies are adding technology as customer service or a supplement to their core…
Month: December 2021
Survey gives insight to the journey to online purchase
We teach our students that it is critical to analyze and understand customer behavior before developing marketing strategies. With all the data available tracking the…
Supply Chain Woes Drive Up Prices
My students are often curious about how the pandemic has influenced marketing strategy planning. The biggest example are the supply chain problems (Chapters 10 and…