Our focus on Marketing for a Better World (#M4BW) continues with a look at a recent announcement by Amazon. Amazon promises to “meet the terms…
It is always fun to show students product failures. Especially like those shown here. I think intuition alone would tell most of us that these…
Japan is concerned about how it will care for its elderly—especially those with dementia. The Japanese population is aging quicker than most of the world….
As we point out in Chapter 3, marketing context, including the broader cultural and social environment can bring about threats or opportunities. As Millennials (those born…
Marketing gets a lot of criticism. Those of us who teach marketing know that good marketing can contribute to a better world. Meeting customers’ needs…
Faithful (or occasional, or even first-time) readers of Teach the 4 Ps, Over the last couple of years I have been pleased to have Jon…
Marketing Dive published an article based on an interview they did with Matt Blonder, Reebok’s global head of digital, talking about a major digital facelift…
Yahoo Finance recently ran the article titled “Jeff Bezos: ‘Market Research Doesn’t Help“. The catchy title makes it look like Bezos doesn’t believe in the…
In Chapter 8 of Essentials of Marketing we talk about the value branding provides to a company and how they protect those brands with trademarks. …