Social Media’s Fight for Younger Members
Facebook started as a platform for college students and quickly became popular with teenagers as well. As the platform went through the adoption curve it…
Year: 2018
Channel Optimization with Big Data
Continuing the theme of our last post, this article on ZDNet discusses the way UPS uses big data to solve business problems. In their case,…
- Chapter 13 | Chapter 15 | Chapter 16 | Ethics
Popularity is For Sale
The measure of your impact in social media is often the number of followers or views that you have. The theory being that better, more…
Are Super Bowl Ads Worth It?
I really enjoy these Marketoonist cartoons because they can succinctly capture great marketing concepts and students never object to discussing a cartoon. Another Super Bowl…
Technology Enabling the Future of Marketing
Marketing has always relied on creativity. Creativity in promotion design, product definition, copy, and more. Today, more and more we’re seeing opportunity for technology advancements…
Facebook Changes News Feed Policies
Social media marketing added a new and significant channel for businesses to reach customers. However, when that channel is controlled by another entity it can…
Amazon’s Grocery Vision
This week Amazon opened their prototype grocery store to the public. What’s so different about it? It’s entirely self-serve with no checkout process. Hundreds of…
Pricing as Impacted by Supply and Demand
USA Today article, “Gas prices head up when they usually head down in winter“, talks about a nationwide increase in gas prices during a period…
Truth in Advertising
We have all seen our fair share of unethical or misleading marketing campaigns in the world. In the quest to win customers, companies will often…