Flip Your Marketing Class!
A few years ago, I (Joe Cannon) flipped my marketing class. It went well and I began to research active learning and the flipped classroom…
A few years ago, I (Joe Cannon) flipped my marketing class. It went well and I began to research active learning and the flipped classroom…
We are excited to announce the publication of the 16th edition of Essentials of Marketing. The new edition features extended coverage of marketing analytics, more active learning…
Smartphones have been one of the most disruptive innovations of the past decade. They’re so ubiquitous it’s not surprising to see them in the hands…