Negative Brand Association
Brands partner with other brands all the time for various reasons. One motivator is to help improve your brand preference. By associating with another brand…
Brands partner with other brands all the time for various reasons. One motivator is to help improve your brand preference. By associating with another brand…
Dating app Tinder was recently found guilty of age discrimination based on their pricing policies. Tinder charges individuals over 30 twice the price they charge…
Facebook started as a platform for college students and quickly became popular with teenagers as well. As the platform went through the adoption curve it…
Continuing the theme of our last post, this article on ZDNet discusses the way UPS uses big data to solve business problems. In their case,…
The measure of your impact in social media is often the number of followers or views that you have. The theory being that better, more…
I really enjoy these Marketoonist cartoons because they can succinctly capture great marketing concepts and students never object to discussing a cartoon. Another Super Bowl…
Marketing has always relied on creativity. Creativity in promotion design, product definition, copy, and more. Today, more and more we’re seeing opportunity for technology advancements…