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This video, “Product Placement Goes Digital” appeared over at Slate.com (September 14, 2011).  The video clip briefly highlights the technology used to digitally place products into television shows after the show has been produced (or even after it has already run on the air).  The video alludes to some ethical issues that might be brought out in a follow-up class discussion.

The video might be a nice addition to your discussion of advertising or integrated marketing communications — as it shows how advertisers and programmers are responding to increased DVR use (and consequently greater zipping through commercials on television).  We have also posted this at Learn the 4 Ps.

“I wanna make a film all about product placement, marketing, and advertising, where the entire film is funded by product placement, marketing, and advertising.”

This new film “POM Wonderful Presents:  The Greatest Movie Ever Sold” is a documentary by Morgan Spurlock.  This is the same guy who took down McDonald’s in Super Size Me.  The movie opens April 22 — and I don’t think I will wait for the DVD before seeing this one.  This film is about our business — so we should probably try to get on top of it.  To help you with that, there is an article that gives you some background over at Fast Company – see “Morgan Spurlock:  I’m With the Brand” (March 24, 2011).  Also posted at Learn the 4 Ps.