Will Consumers Continue to Buy Greener Products If/When the Economy Turns Down?
This is an important question with respect to sustainability (Chapter 3) consumer behavior (Chapter 5). With growing concern around climate change, a survey from summer…
Year: 2023
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Dunkin’ Update
One of my favorite chapter openers is the Dunkin’ opener to Chapter 7 (Marketing Research). This case study describes a wide range of marketing research…