As regular readers know, through this blog and the forthcoming 17th edition of Essentials of Marketing (publishing in February 2020) we have taken on the mission of highlighting organizations that are marketing for a better world (#M4BW).
Archives for December 2019
I heard this great story, “The $100 Million Apple” on the NPR Planet Money podcast (November 25, 2019). The story walks you through new product development and commercialization (launched today, December 1) of a new branded apple — the Cosmic Crisp. The podcast story, while short (9 minute listen) walks you through the development of this new branded apple. The story provides a nice overview of new product development in an unusual context.
After listening, I thought this sounded familiar and that maybe I had written about the Honey Crisp apple on the blog before. Sure enough, almost 5 years ago to the day, I posted “New Produce Development” on the blog. Check that post out for some earlier background.